![]() ![]() This applies whether you're selling your own products/services or running an affiliate marketing campaign.Ĭonstant Contact provides a suite of tools for email marketing purposes. You'll also want to ensure you have good landing pages, lead generation tools, and any relevant sales enablement tools. It doesn't matter either which type of email client or email provider you use, as you will generally generate and send emails through the email marketing software itself.Īdditionally, email marketing by itself is just one part of the marketing process. However, having the right email marketing software can be the difference between a single-digit and double-digit response, so it's important to get that right. The days of harvesting emails from websites are gone for good, and anyone attempting that faces not just legal consequences but also consumer backlash and brand damage.Īll the more reason why when running an online marketing campaign that it's carefully handled, and properly used, to realistically increase the chances of consumer engagement and improved sales conversions.
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